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RIYADH: Saudi Linda Al-Faisal, who is only 13, aims to make an impact through her podcast, Linda Vision 2030, with each episode featuring a guest trailblazer.

Through her podcast, she connects with thousands of local and international subscribers, engaging in conversations about the Kingdom’s vision.

In her first episode, titled “How Saudi Arabia Became a Global Hub,” she discusses the projects being driven by the Kingdom, led by Crown Prince Mohammed bin Salman, claiming “Saudi Arabia is no longer the land you once knew.”

In her third episode, Al-Faisal interviewed Tamim Turki, a teenage Saudi sports presenter.

Then, in her fourth episode, Al-Faisal sat down Hassan Yusuf, program director for Saudi Arabia’s Real Madrid foundation, where the pair discussed the role of youth in achieving the goals of Vision 2030.

When she was five years old, Al-Faisal was interested in becoming a ballerina, and after being enrolled in classes she later fulfilled her childhood dream. Today, she is a ballerina as well as a podcast host.

Influenced by her friends, who have their own podcast, Al-Faisal decided to create her own platform.

“Why I chose (the topic of) Vision 2030 is because many people don’t know what it talks about or what is going to happen. So, I decided to search and learn more about Vision 2030 so I can teach the people.

“The biggest goal that I want to achieve from my podcast is that I want to make every listener feel proud with all the developments and changes happening in Saudi Arabia.”

After years of presenting at school, facing her fears, Al-Faisal became a natural public speaker, learning communication techniques through observation and practice to become an effective presenter.

“I used to be nervous while presenting during my first time in school. We all learn from our mistakes, and I learned from mine and became stronger. The speeches I used to present in school made me more powerful.”

Al-Faisal’s ballet talent earned her third place in the “Creative Journey Around the Kingdom,” a program launched by the General Entertainment Authority in collaboration with MBC Academy, which sets out to identify local talent.

Al-Faisal’s message to teenagers is to keep dreaming and always stay positive.

“Do not let negative thinking destroy you. Always focus on yourself because you are the main character of your life.”

DAVOS: Diriyah Gate Development Authority’s Chief Strategic Management Officer Talal Kansara has outlined the city’s ambition to become a model for urban and social transformation, offering a new way of living while preserving Saudi Arabia’s cultural heritage.

Speaking to Arab News on the sidelines of the World Economic Forum in Davos, Kansara emphasized Diriyah’s role in showcasing urban development intertwined with authenticity and tradition.

“I think we have a unique story when it comes to urban transformation, to share with the world and (also) to learn from the rest of the world,” he said. “The area 20 years from now would be one of the best gathering places in the world, something where people can come and be immersed in a different experience, an experience that touches their souls, touches their heart, by providing them something that is authentic.”

Located on the northwestern outskirts of Riyadh, Diriyah has undergone significant redevelopment, carefully restoring its mud-brick structures that reflect the Najdi architectural style. Recognized as a UNESCO World Heritage Site since 2010, Diriyah is seen as the birthplace of the Kingdom and a living example of the region’s architectural and cultural heritage.

Marking its WEF debut, Kansara said that Diriyah’s participation at Davos aims to showcase the project’s holistic approach, spanning tourism, hospitality, culture and real estate.

“People would see beyond Diriyah as one of the Kingdom’s giga project, they would see elements of Diriyah that that is part of its DNA,” Kansara said.

With a $50 billion development plan in motion, the project seeks to transform Diriyah into a global hub for history, culture and lifestyle while setting new standards for urban planning.

“We have a case that we want to present to the world when it comes to urban transformation,” Kansara said, “and we (want to) foster the dialog between us and people who have urban transformation and urban economy as one of their priorities.”

He added that Diriyah’s practices can serve as a guide for other cities to design spaces catering to human needs, including both locals and visitors.

“People need to walk, they need to interact, they need to socialize,” Kansara said, “also building an infrastructure and building cities where they are welcoming visitors. The infrastructure is not only meant for the (local) community, (but) also for the visitors, because you don’t want the visitors and the tourists to overrun the infrastructure.”

He said that the world is full of examples “where overtourism is somehow jeopardizing and decreasing the quality of the city, and you can see the community bothered from that in different places.”

Central to Saudi Arabia’s national tourism strategy, Diriyah is projected to attract 15 million visitors by 2030 and create more than 250,000 jobs. Kansara said that sustainability is integral to the development plan, ensuring the project meets the needs of a growing population and an influx of visitors.

“Sustainability is not an afterthought. Sustainability has been in the (project) DNA since the master plan,” he said.

Kansara also stressed the importance of preserving both the tangible and intangible elements of Saudi heritage, creating a living, organic space rather than a static museum.

“Diriyah is a place where people can live, walk, dine, play, have fun and learn. You would come in a place that’s not a theme park. This is more of an organic place. You’ll see people living as a visitor. You would interact with people who are living, you would interact with people who are studying, interact with people who are working. And that’s a great opportunity for the visitors to have a real touch, the real exposure to the history of the country of Saudi Arabia.”

Visitors to Diriyah’s pavilion at the Saudi House in Davos have been captivated by its unconventional real-estate approach.

“The thing that people admired and that captured their attention is that usually with a conventional real-estate project, you would see skyscrapers, you would see big buildings, you would see metal and glass. And when they came here, they say, ‘OK, we are not seeing this,’” Kansara said.

“We’re using mud bricks for the entire city, the way that we preserve our architectural language, the way we preserve different social and cultural practices and bring it back to life. So it’s not a museum where you see things, but that’s part of the past. No, this is really bringing things from the past and making something that people really engage with for now and in the future.”